We’re bringing the Insta back to Instagram for this week’s #PPInTheNow challenge! Have you ever been caught in landscape so breathtaking you couldn’t take your eyes away? Have you ever been caught in a city scene so lively, you had to pull out your camera to snap right then and there? Share with us as well as guest judges @alexahope@ryannealcordwell who are joining in!


  1. Post or re-post photos/videos according to your interpretation of the theme between Tuesday, September 18th and 11:59am EST on Sunday, September 23rd*.
  2. Tag #PPInTheNow in your caption (if in the comments, we may miss it).
  3. Take us into the moment with you in your caption by sharing 3-4 sentences.
  4. Check the sample below, get creative, and get going!

*NOTE: Entries must be posted or re-posted (i.e. you cannot simply ‘tag’ an older photo/video) from a public account during the challenge period. Those posted from private accounts and/or posted outside of the challenge period will NOT be considered eligible for feature.

We’ll announce the winner and honorable mentions Monday, September 24th on our Instagram feed based on Quality of ImageQuality of Caption, and Creativity/Interpretation of the Theme.


Minibusses at Night in Mong Kok, Hong Kong
Photo by: @nicholasku Mong Kok

For @passionpassport‘s #PPInTheNow challenge // I had just finished work for the day and was passing through a sea of rush-hour commuters in Mong Kok, one of Hong Kong’s busiest districts. Although I walked this street and boarded these red minibusses every day, something about the controlled chaos of this particular scene made me stop and get my camera ready. As a local photographer, I always seek to capture the traditional and iconic elements of this city — the neon lights, the street hawkers, and even those buses. Many people focus on Hong Kong’s stunning skyscrapers, but those don’t give me the same sense of belonging as these objects and the culture surrounding them. Under threat by urbanization and governmental policy, they may soon be lost to the memories I can create of them, like this one.

Photo and words by: @nicholasku_ Mong Kok, Hong Kong


Check our full Terms & Conditions, and contact our IG Co-Manager Elliot Vernon at elliot@transfer.passionpassport.com with any questions.


Top photo by: @ricardobrazb Lake Bled, Slovenia