PPminimal Photo for Passion Passport Instagram Challenge with EverlaneThe theme of our Instagram challenge for the week of May 12th is #ppminimal!

This week we’re teaming up with Everlane, so we want you to tap into their clean and sleek sense of style! Think of inspiring and creative ways to use negative space in a photo or video: look for white or solid-colored walls, shoot the tip of a skyline or treeline against the sky, and don’t be afraid to flip your photo. And don’t forget to write a short blurb explaining what’s special or memorable about your entry (note that the winner always has a writeup for their photo).

Two winners will receive gear from Everlane — one will receive a backpack, and the other will receive a weekender bag.


1) Post a photo or video that fits the theme #ppminimal. Note that you cannot simply ‘tag’ an older photo or video — you must post or re-post your entry. You may submit as many entries as you like.

2) Tag @passionpassport and #ppminimal in your caption so that we don’t miss your entry.

3) Include a short blurb about what was significant about your photo or video.

4) Submit your entry between Monday, May 12th and Saturday, May 17th at 11:59pm PST.

5) Honorable mentions and the prize winner will be announced on Sunday, May 18th on PassionPassport.com.