Essaouira, Morocco, is a gorgeous seaside destination, nicknamed “Africa’s Windy City” for the strong trade winds that once gave rise to the thriving port city. Today, Essaouira is as striking as ever, a picturesque and relaxed hub that offers plenty to do and see. Whether you plan to get in the water or not, you should add Essaouira to your Moroccan bucket list.

Essaouira by Land

Although the location of present-day Essaouira has been inhabited for more than 2,000 years, the port city really took shape in the late 18th century, when the Moroccan sultan decided to build up the site. Before long, Essaouira was the nation’s principal port. It linked Morocco to distant lands in Europe and sub-Saharan Africa, while also providing an easy overland route between Marrakech and the sea.

Today, Essaouira is as striking as ever. The Medina is a UNESCO World Heritage Site where narrow alleys interlock within fortress walls, all based on a style of European military architecture. In the Medina’s alleyways, vendors sell handcrafted goods, and an open-air market offers fresh fish to visitors who can stomach the strong smells. And although most people think of Chefchaouen when they picture colorful Moroccan cities, the buildings in Essaouira are just as bright. From whitewashed walls to blue doors, yellow frames, and red shutters, this city is extremely photogenic.

Photo by Caroline Charles
Photo by Caroline Charles

Over the years, Essaouira has earned an artistic reputation, possibly because it was a filming location for Orson Welles’s 1951 film, “Othello.” The city has attracted famous musicians throughout the decades, and is also home to several prestigious art galleries. Though small, these spaces are worth a visit, especially on a hot day.

For stunning views of the Atlantic, head to the city’s ramparts, called the Skala du Port and the Skala de la Ville. With cannons lining the walls, the ramparts are beautiful at any time of day — but they’re at their most picturesque when visitors spot seagulls flying overhead.

And to top it off, the city hosts the Gnaoua World Music Festival every summer. Although Gnaoua music already blends religious songs and dances from several cultures, the festival also features rock, pop, and jazz artists from around the world. The musicians assimilate their songs and styles to sound like Gnaoua music, making the festival a huge hit for both locals and travelers.

Photo by Dimitri Hempel
Photo by Chloé Aubeleau

Essaouira by Sea

Because the city is so breezy, Essaouira is the ideal Moroccan destination for windsurfing and kitesurfing. But it’s best to stick to the town beaches and keep away from the northern beaches while swimming, as the currents can be quite dangerous.

That said, even travelers who choose to stay out of the water should plan a visit to the port. There, you can see workmen repairing nets, fishers unloading their hauls, handymen transforming wooden planks into seaworthy vessels, and rows upon rows of blue boats bobbing in the water — one of the classic symbols of Essaouira. After leaving the port, take a camel ride along the beach!

Photo by Dimitri Hempel

Not far from shore, the Îles Purpuraires stand guard over the city. Since the islands are a nature reserve, travelers aren’t allowed to visit. But rare falcons — and several old ruins — are visible from the shores of Essaouira, making the islands feel slightly less off-limits.

If you’re planning an excursion to Essaouira, rest easy! There are dozens of hotels, bed-and-breakfasts, and riads (traditional homes with interior courtyards) in the city that open their doors to travelers. And, with low prices that are often more typical of hostels, your trip to Essaouira won’t even break the bank.


Cover photo by Katya Alagich

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Whitney Brown
Whitney Brown is a recent journalism graduate and travel writer based in Utah. She has lived in France and Ireland, and she's always planning her next big adventure. In addition to her passion for travel, Whitney loves archaeology, photography and floral design.